Communication. You should expect to communicate. A. Lot.
A cooperative capital campaign requires a strategic and focused communication plan that moves your audience to take action. It takes a team of volunteers months to develop and implement a communication plan that works. And one aspect of strong communication plan can include Letters to the Editor.
In this day and age we probably aren’t reading Letters to the Editor in a paper newsprint as we sit at the kitchen table eating breakfast…but news outlets are printing Letters to the Editor online, and they do get traction.
My friends at Food Shed Co-op have done a great job of communicating with their owners. Here’s an example of a recent Letter to the Editor published online in the Northwest Herald on Aug 2.
Want to talk more about the communication plan you’ll need for your upcoming capital campaign? Send me a note and let’s schedule a time to chat.
