The last few weeks have been trying for all of us. We’re wondering how do we talk about co-ops in this new world? Can we ask people to become owners? Can we still raise money during these trying times? Should we take a break?
The short to answer to these questions is please don’t stop. The long answer can be found in my April 10th webinar with Food Co-op Initiative. It might be time to take a deep breath or create a strategic communication plan, but PLEASE don’t stop talking about your co-op. Our communities need us now more than ever and this can be a pivotal time for your co-op to establish or assert it’s place a valued asset in your community.
Here are a few articles and videos that have spoken to me over the last few weeks. I encourage you to read/watch them as you formulate your game plan moving forward. But PLEASE, don’t stop communicating about the great work your co-op is doing.
