Cooperative Coaching Blog

****May 26, 2020 Update****

Big News! We did it! We did it! We met the goal of 20 pledges, unlocking FREE social media content for ALL co-ops! I’m overwhelmed with gratitude to everyone who has pledged to bring this work to fruition. A very special thanks to the Indiana Cooperative Development Center for taking us across the finish line. My hope is to release the content by June 1.

If you value this work but haven’t made a pledge yet, you still have time. Pledges AND contributions made by midnight on Friday May 29, 2020 will receive a custom and editable Facebook Header tailored specifically to your co-op’s branding to visually communicate owner growth. Make your pledge TODAY!

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Co-ops can serve as a beacon of hope to our communities who right now are hungry for connection, action and resilience. You know this. I know this. We believe this to be true, but how do we convey that to the masses? It’s easier said than done and that’s where I can help. I get co-ops. I love co-ops. I know co-ops are the solution. I’ve been in your shoes and I understand how to communicate with potential owners.

I have created an awesome P6 (Principle Six: Co-ops helping Co-ops- my favorite Principle!) opportunity for us all to work together. It works like this: we all pitch in an affordable amount of money, I create content and share it with everyone for free.

Stuart Reid, Executive Director of Food Co-op Initiative thinks this is an exceptional chance for co-ops to get content they need saying “I think this is brilliant. It will be a tremendous resource for co-ops. What an innovative, yet intuitively right model.”

Details

• You get:
  • A monthly content planning calendar designed to attract interest in the co-op by distributing informational content that is useful & engaging
  • The flexibility to adapt the content and timing to your community
  • A specific social media schedule including a minimum of 30 social media posts (including 8-10 original graphics you can tailor to your co-op)
  • 2 blog /newsletter articles
  • A Content Repository with messaging broken down into categories: education, inspiration and action, where you can track your content marketing activity
  • Exclusive access to the content before it’s released to the public    UPDATE:   I’ve made a few slight changes. First, this content will be made available to ALL co-ops at the same time, regardless of contribution status. Secondly, every co-op that makes a pledge and contribution will receive a custom and editable Facebook Header tailored specifically to your co-op’s branding to visually communicate owner growth. How cool is that!?! Here is an example of what that Facebook Header might look like. Note that your logo, your colors and your font will be incorporated.
• Cost is contribution based, although a suggested contribution of $150 per co-op is encouraged. When  20 co-ops make a pledge to support this content creation, content will be released FREE of charge to everyone. Currently THIRTEEN co-ops have made their pledge.
  

Make your pledge today to make relevant, useful content available to ALL co-ops.